strengthening trust: the gray and omissions check

When you and your team are working with your prospects and customers (which should be about 85% of your time), remember that gray areas of communication can present serious challenges to the mutual trust level of your long-term relationships. Work to eliminate any omissions in your communication and be sure that all possible gray areas of understanding are minimized.

When you have a moment, invest some time (outside the money hours, as always) in a "gray and omissions check" of your standard sales statements, presentations and other regular sales communications.

Think long-term as you develop your customer relationships and you'll always be one of the best in the business... long term.

just sell®

email just this thought to someone